Bratz, the iconic fashion doll, has been relaunched with a new look and an ethos that engages with today’s girl. The core Bratz dolls, Cloe, Yasmin, Jade and Sasha, return along with the newest member to their group of besties, Raya. Featuring vibrant fashion and pop culture trends, Bratz is back better than ever. The relaunch features an exciting new line of products, revolutionary entertainment content and an immersive app that inspires girls of all ages to creatively express themselves in both the physical and virtual world. The new Bratz collection of dolls and playsets, includes: · Bratz Hello My Name IsTM reintroduces the core Bratz friends each with an iconic outfit that showcases their individual personalities along with a number of accessories true to their interests and hobbies (SRP: £14.99 each) ·
Bratz #SelfieSnapsTM lets fans get to know the Bratz friends via their selfie snap styles and fun emoji icons. Each doll comes with tech-inspired accessories, their own smartphone and 2 phone cases (SRP: £16.99) · Bratz Fierce FitnessTM showcases Bratz’s healthy hobbies in a fashionable and fun way. Hit the trails with Cloe in her visor, backpack and binoculars or revv for a race with Jade and her sports bag, comb and hydration bottle. Yasmin is channeling her inner namaste with a yoga mat and gear (SRP:£16.99) · Bratz Study Abroad explores incredible countries around the world. Each doll adopts the culture’s traditional fashion and styles those unique elements into their own wardrobe (SRP: £24.99) · Bratz #SnowKissed celebrates Bratz’s love for fun winter activities.
Each Bratz comes ready to hit the slopes in stylish snow gear including an après ski outfit, hot cocoa mug and a sticker sheet to customise their snowboards, sleds or skis. (SRP: £32.99) MGA’s UK MD Andrew Laughton said: “Bratz launched in 2001 with an original collection of four dolls; Cloe, Jade, Sasha, and Yasmin.
The concept for Bratz was to create a diverse doll collection that would resonate with girls all over the world in a way that was not available before. The new Bratz collection empowers girls to create their own worlds through creative play across multiple platforms. From the actual dolls and fashion accessories, to immersive digital content and engaging webisodes, the new Bratz line will inspire girls of all ages to creatively express themselves in both the physical and virtual worlds.” Bratz is available now at Argos and from all good retailers and grocers from August 31. For more information on Bratz, visit www.bratz.com It’s Good to be a Bratz.